The label needed an identity that would appeal to status conscious alpha males. It should evoke the associations and values of established fashion brands. In particular, a sense of luxury and exclusivity was desired.
Twotwenty have embarked on a proactive marketing campaign, starting with a web presence.
The logo was not translating well to the online medium, and losing legibility at smaller sizes. I proposed an alternative logo, and illustrated the benefits by show a comparison of it used on a webpage.
The logo communicates both the thrill of the sport, and the main facility offered, in a stylised graphic of the moment of impact.
The new logo needed to clearly reflect their increased specialisation in the commercial real estate market.
Faced with the possibility of losing potential customers to competitors, our client wanted to redevelop their telecommunications product website to be much clearer and more useable. I provided a new logo and UI design to support their initiative.
The main goal was to make the user interface as self-evident as possible, so that a user would be able to find a job with a minimum of confusion or distraction.
The physiotherapy aspect required a professional and medical demeanour, while the massage aspect wanted a soft, friendly and organic feel.
I took to photographing them, as they had become such a pervasive part of daily life. Later, I conceived of a Flash app that would randomly compose a tiled image from a list of photographs
My medium of choice for my Fine Art degree was screenprinting, but I hadn't revisited it since graduating in 1992. Recently, I had been dreaming about getting back into again, but I couldn't find any workshop facilities for print-making in Perth. So I jumped at the opportunity to be able to pull a few prints again
Over time, I plan to collect my doodles and post up the more interesting examples. I've already noticed that the enlarged scale amplifies the marks and artifacts. If inspired to, I'll process them further before showing them.
This installment of 2 doodles has been Post-It noted to my monitor bevel for weeks. There was something about them that I liked too much to be able to throw them away. Finally, it clicked and I realised that I should scan them and archive them here.
I tend to want to draw and paint the things I am currently obsessed with. At the time it was surfing, and so I often used to watch surf movies with a sketchbook on my lap. I'd draw scenes as if I were on the boat in the Mentawais as well. If only.
I looked to Tibetan Buddhist art for inspiration, and found the image of Buddha's tear to be particularly relevant to the concept.
Serious inspiration, on tap. Thinking for a Living is an online magazine for designers and other aesthetes. The main attractions for me are the thoughtfully written feature articles and the carefully curated list of links.
Pictory is a beautifully designed and tightly curated photography showcase. The combination of large beautiful images with human stories delivers a compelling experience, not dissimilar to that of pouring over a high quality book.
SouthSouthWest is a Melbourne based design studio responsible for putting out razor sharp work. When I need to remind myself why I love what I do, I'll visit their portfolio to see design as good as it can be.
Mash makes beautiful and surprising design for enlightened clients. Interestingly, they do a lot of wine label work, and they're amazing. All packaging should be this good!