Call 03

Posted
03 Nov 2009
Circa
01 Oct 2009
Client
Denison Design
Sector
Telecommunications
Url
http://www.call03.co.uk/
Tags
work design logo london uk

I was called in to help transform an overly complicated product website into one that anyone could easily understand.

Faced with the possibility of losing potential customers to competitors, our client wanted to redevelop their telecommunications product website to be much clearer and more useable. I provided a new logo and UI design to support their initiative.

The logo was intentionally designed to be reminiscent of an iPhone icon, making it both fashionably current and benefitting from the associations of high-tech telephony.

Product features were simplified to a few key benefits rather than the overwhelming list that existed before. The product portfolio was renamed and restructured to make it as easy as possible for customers to choose the most suitable product.

A convoluted shopping experience was converted into an easy to follow one. What was previously a cryptic product selection process was redesigned to be as intuitive as possible.

Call 03

Shopping for 03 numbers

Call 03

03 number benefits table

Call 03

Call 03 homepage

Inspiration

Thinking for a Living

Serious inspiration, on tap. Thinking for a Living is an online magazine for designers and other aesthetes. The main attractions for me are the thoughtfully written feature articles and the carefully curated list of links.

Pictory

Pictory is a beautifully designed and tightly curated photography showcase. The combination of large beautiful images with human stories delivers a compelling experience, not dissimilar to that of pouring over a high quality book.

SouthSouthWest

SouthSouthWest is a Melbourne based design studio responsible for putting out razor sharp work. When I need to remind myself why I love what I do, I'll visit their portfolio to see design as good as it can be.

Mash

Mash makes beautiful and surprising design for enlightened clients. Interestingly, they do a lot of wine label work, and they're amazing. All packaging should be this good!