- 20 Sep 2009
- 14 Sep 2009
- sydney work design logo
A physiotherapy practice and massage clinic opening in Sydney needed a logo that would be able to represent both therapeutic approaches.
The physiotherapy aspect required a professional and medical demeanour, while the massage aspect wanted a soft, friendly and organic feel.
A number of solutions were presented, but the eventual winner evolved into a symbol composed of compound curves. Reminiscent of the human form as seen by Henry Moore, of Sydney's waterways, of the Opera House, the logo is both loaded with associations and open-ended enough to carry both aspects of the practice.