20 Sep 2009
14 Sep 2009
sydney work design logo

A physiotherapy practice and massage clinic opening in Sydney needed a logo that would be able to represent both therapeutic approaches.

The physiotherapy aspect required a professional and medical demeanour, while the massage aspect wanted a soft, friendly and organic feel.

A number of solutions were presented, but the eventual winner evolved into a symbol composed of compound curves. Reminiscent of the human form as seen by Henry Moore, of Sydney's waterways, of the Opera House, the logo is both loaded with associations and open-ended enough to carry both aspects of the practice.

We started out with a difficult brief requiring a company logo to be applicable to both the organic, fluid nature of massage therapy along with the more formal, medical nature of Physiotherapy.

Pascal was a consummate professional throughout the process, producing a variety of concepts from which to work with, before arriving at our final design.

We're delighted with the result, the quality of art work produced is excellent, and now we can easily apply our new brand image to all forms of media from business cards to signage and websites to marketing materials

Mike Marsh, Owner, 1 October 2009

From the sketchbook

From the sketchbook

Final Logos for MySydneyPhysio & MyMassageClinic

Final logos


Thinking for a Living

Serious inspiration, on tap. Thinking for a Living is an online magazine for designers and other aesthetes. The main attractions for me are the thoughtfully written feature articles and the carefully curated list of links.


Pictory is a beautifully designed and tightly curated photography showcase. The combination of large beautiful images with human stories delivers a compelling experience, not dissimilar to that of pouring over a high quality book.


SouthSouthWest is a Melbourne based design studio responsible for putting out razor sharp work. When I need to remind myself why I love what I do, I'll visit their portfolio to see design as good as it can be.


Mash makes beautiful and surprising design for enlightened clients. Interestingly, they do a lot of wine label work, and they're amazing. All packaging should be this good!