- Posted
- 20 Sep 2009
- Circa
- 14 Sep 2009
- Client
- MySydneyPhysio
- Sector
- Medical
- Tags
- sydney work design logo
A physiotherapy practice and massage clinic opening in Sydney needed a logo that would be able to represent both therapeutic approaches.
The physiotherapy aspect required a professional and medical demeanour, while the massage aspect wanted a soft, friendly and organic feel.
A number of solutions were presented, but the eventual winner evolved into a symbol composed of compound curves. Reminiscent of the human form as seen by Henry Moore, of Sydney's waterways, of the Opera House, the logo is both loaded with associations and open-ended enough to carry both aspects of the practice.
We started out with a difficult brief requiring a company logo to be applicable to both the organic, fluid nature of massage therapy along with the more formal, medical nature of Physiotherapy.
Pascal was a consummate professional throughout the process, producing a variety of concepts from which to work with, before arriving at our final design.
We're delighted with the result, the quality of art work produced is excellent, and now we can easily apply our new brand image to all forms of media from business cards to signage and websites to marketing materials
Mike Marsh, Owner, 1 October 2009