Tears Logo

Posted
04 Nov 2008
Circa
04 Nov 2008
Client
TEARS
Sector
Humanitarian
Tags
perth work design logo

TEARS (Tibetan Emergency Aid Refugee Society) raises awareness about the plight of Tibet and Tibetan refugees round the world. I was honoured to be given the task of designing their logo.

I looked to Tibetan Buddhist art for inspiration, and found the image of Buddha's tear to be particularly relevant to the concept.

It was important that the acronym TEARS was read as word, but not the verb "to tear" (as in torn). By associate a teardrop with the word, it is clear how to pronounce it. Using an eye stylised similarly to a Tibetan Buddhist painting, the teardrop becomes the mythical "Buddha's Tear". Although this is usually placed in middle of Buddha's forehead, the poetic license used makes the image less overtly religious and sacred, but still retaining some of the aura and narrative of the Buddhist story.

Tears

Final logo

Tears

Research images showing Buddha's eyes

Inspiration

Thinking for a Living

Serious inspiration, on tap. Thinking for a Living is an online magazine for designers and other aesthetes. The main attractions for me are the thoughtfully written feature articles and the carefully curated list of links.

Pictory

Pictory is a beautifully designed and tightly curated photography showcase. The combination of large beautiful images with human stories delivers a compelling experience, not dissimilar to that of pouring over a high quality book.

SouthSouthWest

SouthSouthWest is a Melbourne based design studio responsible for putting out razor sharp work. When I need to remind myself why I love what I do, I'll visit their portfolio to see design as good as it can be.

Mash

Mash makes beautiful and surprising design for enlightened clients. Interestingly, they do a lot of wine label work, and they're amazing. All packaging should be this good!