Yeloroll refreshed it's logo when I was designing their new website.
The logo was not translating well to the online medium, and losing legibility at smaller sizes. I proposed an alternative logo, and illustrated the benefits by show a comparison of it used on a webpage.
Being visually less complex, and by occupying a horizontal space, the new logo design is much more web friendly. The graphic elements of the logo describe the colour and shape of the company's main product, as well as communicate the idea of a conveyor belt.
